To create an exciting re-imagining of J.R.R. Tolkien’s masterpieces: The Hobbit and The Lord of the Rings, the imagery is stripped down to the bare essentials. This project plays with form mashing to produce a visual code that would resonate with the most extreme middle-earth enthusiast, and reward them for deciphering it’s meaning. The illustrations vary from the more obvious to the completely abstract to reward those of all levels of Tolkien appreciation. Loosely inspired by the AIGA symbols, the project keeps an illustrative style that pairs nicely with the narrative of the stories contain with-in.
Koko Monk’s re-brand is designed to feel luxurious and fun.The inspiration for the logomark is the packaging that Koko Monk uses for its chocolates. These packages frame the chocolates contained within as if they were art pieces. High brow art resonates with the target audience and raises the perceived value of Koko Monk’s market offering. The logo is deconstructed and used to frame important elements throughout the branding collateral. The advertising focuses on Koko Monks creative flavours. Using humour, bold imagery and vibrant colours the ads appeal to young women who appreciate art and culture.
Oliver, a new development found in the popular beach city of Los Angeles in a building intended to rent to creatives, mostly involved in the film industry. The logo’s typographic mark is a balance between conservative and playfulness. Its irregular shape paired with whimsical type gives this building a fun personality.
The Vancouver craft beer scene has exploded in recent years. Bridge Brewing Company is a relatively new brewery who would benefit from a re-brand that appears established and grass roots. I worked collaboratively with Alana Graff to create a new identity with an industrial feeling. The logo is inspired by the original Second Narrows, a vertical lift bridge. The rough texture is reminiscent of ink stamping, to further the rustic theme.
Logo, Stationary & Website by Danika Maust
Labels, Identity & Photography by Alana Graff
Emelles Catering’s identity needed an upgrade to draw in a more professional tier of clientele. To re-brand this company, I worked collaboratively with Gabriella Gonzalez-Milroy. Our inspiration was drawn from upscale place setting. We used high key photos and blue splashes of colour to make the brand feel light and airy but also responsible and professional to appeal to the target audience.
Art Direction, Logo Mark, Website & Menu by Danika Maust
Art Direction, Identity & Stationary and by Gabriella Gonzalez-Milroy
The unfading popularity of the renown Grimm’s Fairy Tales is nearly unrivalled, and yet the 200 year old book has yet to be adapted for contemporary palettes. Using strong silhouettes to modernize while preserving the sense of whimsy the stories exude, the books are given a fresh look. The stark splash of purple was chosen to evoke a feeling of luxury and mysticism.
A highly neglected brand for the newly established Milltown Marina was in need of some subtle shifting towards a more conservative, elegant direction. I collaborated with photographers, sign makers, painters and interior designers to mature the Milltown brand into a sophisticated destination marina. By focusing on clean typographic layouts and sleek info-graphics, the ability to educate the public on what Milltown has to offer vastly improved.
In a conceptual branding project I created Kore Restaurant & Bar, a vegetarian restaurant that focuses on the healthy living trend. Targeting young health conscious women turning to a fresh, seasonal vegetarian diet, the branding draws inspiration from indirect competitors such as Lululemon Athletica and MEC. I chose a feminine, clean and friendly look that would be inviting to women on girls nights out or on dates with sceptical significant others.
Proximity, a new rental development set to be finished in 2015, is a building for young, vibrant professionals looking for a convenient and trendy neighbourhood to settle in as they further their careers. Exploring the idea of closeness, the pre-decided name is turned into a typographic logomark resulting in a design that relies on emphasis through colour and directional lines in a visually pleasing way to express the idea of “proximity”. This is used throughout the collateral to direct the viewer to important information.
Nettwerk Music Group has established a reputation for being on the cutting edge of the industry. As music and technology are so intimately linked, Nettwerk Music Group’s re-branding needed to reflect the modernism and innovation that the technological field is synonymous with. The logo itself embodies these notions: forming an arrow pointing forward - symbolically pointing to future innovations in the industry.
Danika is a Vancouver based graphic designer with an unconventional background in fine art and interior design. As an artist; she is a creative and flexible worker. As an interior designer; she is meticulous and user experience focused. As a graphic designer she channels all of her skills into creating delightful designs with professional results.
Download her resume here.
Address: 539 Union Street
Vancouver, BC, V6A 2B7
© Danika Maust, 2014