Bastion Development has built and managed a vast diversity of properties. The website serves three target audiences: business partners, condominium purchasers and tenants. Each of these audiences have unique priorities, so we chose to design a graphically engaging site that reads like a portfolio. The website emphasizes the breadth and depth of Bastion's experience using carefully selected pictorial references. I worked closely with Ballistic Arts to create this visual experience.
Oliver is a rental building in historical Culver City, California. This property is marketed to creatives, many of whom are involved in the film industry. The logo’s typographic mark strikes a balance between conservative and playfulness. Its irregular shape paired with whimsical type gives this building a fun personality.
My involvement in the Proximity project started early with choosing the colour palette of the furnishings and ended with managing the turnover of the completed homes. In between I art directed a successful marketing campaign geared towards young professionals first breaking into the market. The campaign emphasized the convergence of local amenities with Proximity at its centre.
Print and Digital Advertising
Penthouse Feature Sheet
Suite ID Number
Art Directed Photography
Art Directed Artist Rendering
This conceptual re-brand is designed to feel luxurious and fun. The inspiration for the logomark is the packaging that Koko Monk uses for its chocolates. These packages frame the chocolates contained within as if they were art pieces. High brow art resonates with the target audience and raises the perceived value of Koko Monk’s market offering. The logo is deconstructed and used to frame important elements throughout the branding collateral. The advertising focuses on Koko Monks creative flavours. Using humour, bold imagery and vibrant colours the ads appeal to young women who appreciate art and culture.
To create an exciting re-imagining of J.R.R. Tolkien’s masterpieces: The Hobbit and The Lord of the Rings, the imagery is stripped down to the bare essentials. This project plays with form mashing to produce a visual code that would resonate with the most extreme middle-earth enthusiast, and reward them for deciphering its meaning. The illustrations vary from the more obvious to the completely abstract to reward those of all levels of Tolkien appreciation. Loosely inspired by the AIGA symbols, the project keeps an illustrative style that pairs nicely with the narrative of the stories contain with-in.